Privacy Policy.

01 Information we collect

Information you give us. When completing the Pipeline Leak Scorecard, purchasing a Local Visibility Finding, booking a Growth Diagnostic, or contacting us, you may provide name, email, business name, website, city, and inquiry details. When you make a purchase, payment is handled by our payment processor, and we receive confirmation and order details but never your full card number.

Information collected automatically. The site automatically receives technical information upon visit: IP address, browser and device type, pages viewed, and arrival source. We collect this through cookies and similar technologies described in section 04.

02 How we use your information

• Deliver requested items: scorecard results, purchased findings, diagnostics, or message replies
• Send related emails, including nurture sequences and marketing about services, with unsubscribe options
• Operate, secure, and improve the website and services
• Measure and improve advertising effectiveness and campaign performance
• Meet legal, tax, and record-keeping obligations

03 How we share it

We do not sell your personal information for money. Information is shared only as follows:

Service providers. Trusted companies run business operations and process your information only to provide their service to us. These include our website host, email platform, payment processor, client booking systems, and automation tools.

Advertising and analytics partners. They set cookies and receive activity data to measure and target ads. Under some state privacy laws, this use of advertising cookies may be considered "sharing" or a "sale," even though no money changes hands.

Legal reasons. Information may be disclosed where required by law, to enforce our terms, or to protect rights, property, or safety.

04 Cookies and tracking

We use cookies and similar technologies to run the site, remember your progress, measure traffic, and support advertising. This includes analytics, tag-management tools, and advertising pixels from Meta and Google. Turning them off will not break the core scorecard, but some features and measurement may be affected.

05 Email and CAN-SPAM

Email addresses are collected to respond, deliver requests, and send opted-in marketing. We follow the US CAN-SPAM Act: we do not use false or misleading subject lines, we identify marketing as such, we include a physical postal address, and we honor opt-out requests promptly. Every marketing email carries an unsubscribe link.

06 Your choices and rights

You can request access, correction, or deletion of personal information and unsubscribe from marketing anytime by emailing the contact address below.

California residents. If you live in California, the CCPA and CPRA give you the right to know what personal information we collect, to request its deletion or correction, and to opt out of the "sale" or "sharing" of your information for cross-context behavioral advertising.

07 Data retention and security

We keep personal information only as long as needed for the purposes above or as required by law, then delete or de-identify it. Payments are processed over encrypted connections by our payment provider, not stored on our own servers. No transmission or storage method guarantees absolute security.

08 Third-party links, children, and Do Not Track

The site may link to uncontrolled websites with independent privacy practices. Our services target businesses and are not directed to children under 16. Because there is no common industry standard for Do Not Track signals, we do not currently respond to them.

09 Changes to this policy

Policies may update as services or law change. Date revisions appear at the top. Material changes will be reflected here, so please check back periodically.